The theme for the third cycle of the Prix Pictet was Growth. At once a blessing and a curse, growth, in all its forms, presents one of the great conundrums facing humanity in these, the early decades of the twenty-first century. From rapidly expanding cityscapes to the unrelenting growth of population and requirement on natural resources, Growth is a theme with great creative reach.

Growth was launched on the 8 July 2010 at the Théâtre Antique, Arles, with a presentation of works by the laureates of the Prix Pictet to date - the two winners Benoit Aquin and Nadav Kander, and the two commissioned artists Ed Kashi and Munem Wasif.

The Prix Pictet Growth was awarded to Mitch Epstein for his series, American Power, by Kofi Annan at the opening of the exhibition of works by the shortlisted artists at Passage de Retz, Paris on the 17 March 2011. The Partners of Pictet & Cie invited Chris Jordan to undertake the third Commission, photographing the work of the Tusk Trust in Kenya.