The global award in photography and sustainability

Abraham Oghobase

The commercial capital of the country, is a city of over 10 million people where competition for space is a daily struggle and extends from accommodation to advertising (and everything in between). As such, every available space, from signboards to the sides of buildings, are indiscriminately plastered with hundreds of handbills and posters and scrawled with text advertising the many and diverse services offered by the city’s enterprising residents and drivers of a robust large informal economy. Validating the authenticity of the information contained in these ads becomes quite a complex task for the consumer, however, due to the disorganised mode of presentation and often incomplete details. My engagement with one such wall of ‘classifieds’ serves to question the effectiveness of such guerilla marketing.